The Impact of User Experience Design In Business

In this article I will explain why UX design matters and how it contribute as a great impact in business. Generally, a business growth is focused on the satisfaction customers derived from its product, typically the value of the product. UX captures the feeling customers derived when using a product, this is very much important in the growth of business.

WHY DOES UX MATTER IN BUSINESS ?

Customers’ expectations are rising, people expect a very personal experience tailored to their specific needs as well as contexts of use. UX is the field that makes that happen. People are more and more accustomed to the fact that machines or software do things for them. UX has more and more influence on how products are made and it should be a part of the product strategy from idea inception.

Remember:

• 70% of buying experiences are based on how customers feel/perceive they are being treated
• Satisfied customers tell 4–5 people about their positive experience of cooperation with the supplier, unhappy — as much as 8–20 people.
• Repeat customers spend 67% more in individual purchases than new customers

A good UX design provides impeccable user experience, customer satisfaction, and ultimately, business growth.

Who wants to use an app that is hard to understand, difficult to use and aesthetically unpleasing? The answer is no one!

When it comes to bringing in revenue and growing your business, UX has a significant part to play. It not only adds to the functionality of the software and products you develop for your customers, but it also enables you to filter and select the right functionality and helps boost usability by applying knowledge of various domains like human-factors , psychology , systems , sociology, etc. , resulting in smooth and intuitive user journeys.

The impact of a great user experience goes beyond the short term benefits and can be extremely beneficial in the long run as well. There are a number of ways it is a great impact in business, let’s have a quick look at some.

i Effective UX design boost sales and revenue

Focusing more on UX will help increase user engagement, and hence, boost conversion rate as well. This means, more and more users would turn into customers, resulting in rising sales as well as revenue.

Research conducted shows that 90% of the users will continue shopping because of great UX. It’s highly likely that your users will opt for your competition if they have a bad experience with your product or service. This could be anything from complex navigation, difficulty in conducting a search, not knowing where you are at a moment, to generic (not customized) content, repetitive pop-ups / interruptions or distractions, and so much more.

Therefore, it’s always a good idea to optimize your product or app for mobile and web by prioritizing UX design.

ii Stand out from the crowd on the basis of UX

UX design is all about the users. So it’s essential that the designers think like users and incorporate features that can help make the user flows more intuitive. It’s always a brilliant idea to map out the customer journey before beginning the UX design and product development.

Users should always have a way to orient themselves during navigation of the website or product. This adds to a good user experience. If these things are taken into consideration, customer retention is more likely to increase. Some factors that boost consumer loyalty and help a brand retain them are:

• Personalized experience on a brand’s website or product.
• Web pages and images that load in the shortest possible time.
• Detailed contact information is available to the users.
• Availability of informative content and resources relevant to your product and services.
• Great customer service, timely responses, and a quick and simple way to connect.

iii Improve customer retention with enhanced UX

UX design is all about the users. So it’s essential that the designers think like users and incorporate features that can help make the user flows more intuitive. It’s always a brilliant idea to map out the customer journey before beginning the UX design and product development.

Users should always have a way to orient themselves during navigation of the website or product. This adds to a good user experience. If these things are taken into consideration, customer retention is more likely to increase. Some factors that boost consumer loyalty and help a brand retain them are:

• Personalized experience on a brand’s website or product.
• Web pages and images that load in the shortest possible time.
• Detailed contact information is available to the users.
• Availability of informative content and resources relevant to your product and services.
• Great customer service, timely responses, and a quick and simple way to connect.

iv. UX at the right time saves money in the long run

In a study by MITX in 2009, it is estimated that user experience design contributes to saving 50% of wasted development time. So what’s the right time to invest in the UX? The short answer is , it’s before you begin developing your product. Doing so would make your development efforts more efficient , targeted , and structured.

If you ignore the UX in the initial stages or will keep it at the back burner while you perfect the product core, it would cost you time and money in the long run. You will have to keep revisiting the design to accommodate the users’ needs, preferences , and perfect the user flows and navigation. This would consume a lot of development time and finances, which is easily avoidable if enough time is spent on finalizing the UX design in the pre-development phase.

According to WebFx, investing $1 in your site’s UX will give you an ROI of $100 in the long run. This means, today, we can’t prioritize aesthetics over functionality or vice versa, so your product needs to be beautiful and functional simultaneously.

iv. Stay relevant with continuous UX iterations

The Tech industry is evolving rapidly. Brands need to constantly update their outlook as well as product offerings in order to stay relevant to what’s next. This means continuous iterations are essential in order to future-proof your product’s design and core functionalities. No design is ever perfectly complete, if it stays stagnant for too long, it grows out of date, which results in a big drop in customer engagement, and hence, your revenue and profit. WebFx says that 75% of your product’s credibility comes from design. This means, if your design is not up to date and in line with the user experience trends, it can affect your product’s authenticity and customers are less likely to buy from you.

Conclusion

Conclusively, UX design impacts your business greatly, especially in times when customers are at the crux of product experiences. If users have a positive experience with your software or application, it essentially means your product is successful. In keeping with this, if they have a not-so-impressive first impression, they are likely to never return to your product and even more likely to choose your competition over you. If one interaction defines the purchasing decision of customers, it’s easy to imagine the magnanimity of the importance UX design holds in software development.

The value of user experience design is massive and awesome! You can see its value a mile away. User experience design makes users love their products, which is great impact in business.